Client

BIMC Hospital

Medical Tourism: a first for Indonesia
Up Close

Accommindo prepared an inaugural press release, pitched media and developed a campaign for the opening of the Australian managed, BIMC Nusa Dua Hospital. Located in the manicured tourism enclave of Nusa Dua, Accommindo positioned the hospital as a top-flight medical facility for international visitors to consider for non-elective treatments, becoming the first medical tourism hospital in the country. Accommindo generated over 300 media placements in two months in multiple countries attracting widespread attention that went on to open up the hospital brand to outside investors.